Why leave a client with just your business card to remember you by (if they keep it) when you can leave them with something a little more special that they will keep?
Tidying my work space recently I found some jam jar lids that I had kept because of the little message inside the lid. It got me thinking, leaving clients with a little memento is an important part of our marketing. Pinned on a board or kept in a box they are reminders of how we helped once and can maybe help again.
These are little mementos I have kept, some more expensive than others, but with a bit of thought each could be adapted to match a budget.
The simple Thankyou card
Natalie & I met for a coffee to chat about how I could help her with photos. We did a little video together which was the first one she had done and look what I got in the post from her a week later. A hand written thank you card. Simple but time consuming, it meant so much more than a message sent through social media or WhatsApp. Think about cards you could send to a client, birthday and Christmas ones are obvious but how about ones with words like ‘Enjoy’ or ‘Just for You’.
I love the way White Stuff have had some fun with this tag, changing the shape of it and playing around with the photo underneath. How about digging out some of your old jigsaws that don’t get used any more, or head down to a charity shop, punch a hole, Bobs your uncle! Don’t forget to check the backs of the puzzle pieces, are they easy to write on (if you want to).
Why not create your own tags like this one by local business Bonfire Cherry. Make it personal to your business. Print on it like this one, draw if thats what you do, write a poem, how about a quote or a snippet of info that relates to what you do. Luggage tags like this work a treat, especially with the string, but a sheet of coloured card can do the trick too, cut sizes and shapes that suits you, add a coloured ribbon to match.
For those of you that like to play with words. A little card with a fun fact or story. I picked this up from a hotel, it was sat with a little basket of cookies. I love the way they have signed the note ‘sweet dreams’, its different. How could you sign a note that works for your business? Oh and one other thing, I cant remember the name of the hotel but I know who made the cookies – their website is sitting at the bottom.
Little envelopes with a bit of character. If you don’t want to go to the expense of getting them printing like these think about stamping your message on or hand writing it. We don’t all get to meet our clients face to face so things like this are a great way to get your personality over.
An otherwise dull envelope with a little friendly message. Stickers could be used for all sorts of things, how about one to go on your homemade cakes that says ‘Delicious and Just for You’ or one that says ‘Call JMH on 07887 535112’ that you can stick straight into a clients notebook.
A little bit of what you do
Have you something you could send a client as a little fun gift, on their birthday, at Christmas or maybe just as a thankyou. If you bake cakes, how about a personalised sprinkles they could use next time they bake? Do you garden and collect the seeds from your flowers, how about sending some for them to add to their garden. Kids Club Kampala are a charity in Uganda that I support, clever play on words here don’t you think?
Gallery on a postcard
Sending some art to a client? Why not show them more of what you do. Whether it be on a postcard like this one, or a little business card. keep the back blank so you can write a personal message or a little of your business story, how you started and where you got your inspiration from maybe.
Drop me a message and let me know if you do any of these little things or of you can suggest some more ideas.