Hello Lovely People
How are you all getting on with Christmas? Have you already added Christmas elements to your business ‘shop window’ or are you still working on it? Need some ideas?
A couple of days ago Georgie Dog and I headed onto to the high street of Northampton. My favourite spot is St Giles Street where there are some pretty little windows getting festive. One of them being Mooch . Thankyou Mrs Mooch for the help in finding the right gift and wet kisses to all of your team from Georgie, who loved all the fuss!
Walking out I started thinking, I needed something simple to Christmas up my ‘shop window’ so I dropped a message to Christian of Get Boosted and asked if he could make it snow for me. Of course he could. If you are on WordPress and want to do the same tap here
The tradition of the Christmas shop window
So, on with the blog. What gives you a festive feel? One of mine is wandering down a street, its getting dark and the shops are twinkling with fairy lights and bright, colourful displays in their windows. Inside Christmas music is playing and maybe there are warm mince pies, or mulled wine!
For the department stores in the heart of London, months of preparation go into creating spectacular displays that shout out the colour, fun and emotions behind this time of year. My brother lives and works in London and I asked him if he could send me photos of some of the shops he walks past on a daily basis. Look at these, aren’t they gorgeous?
Did you know, it has been predicted that in the UK, this year, we are going to spend £13 BILLION shopping online! That’s 18% more than last year’s 11 billion – crazy, but not suprising. So, if we are all shifting on line, WHY are ‘real’ shops still putting so much time and money into their shop windows? Because now, bricks-and-mortar businesses have to work really hard to bring people into the high street and through their doors. Its also a great way for them to build on their brand. If you walk into a shop that is an inviting and beautiful space, it shows a love of their product and as consumers, we get a visually exciting shopping experience which builds on our connection to the shop, the brand and therefore the products.
Deck out your ‘online shop’
Businesses do a lot of talking to us through our screens and we are seeing a change, its not just about showing us the product anymore, its about selling us a ‘story’. We are watching adverts now that are like mini movies! Millions are being spent on what has become an annual TV competition of who can produce the biggest tear-jerking ad. It’s all Christmas theatre of course, but can small business owners learn something from how the big businesses up the Christmas game for their marketing?
Think for a minute, what’s your ‘shop window’. Your website? Or is it on your social media platforms where you have the most interaction and conversations with your customers? Small business owners don’t have big marketing budgets, but there are simple ways you can bring a festive feel into your business.
My Christmas tips:
1. STORIES – Are there heart-warming stories that can link to your business? It doesn’t have to always be about your products, perhaps you’ve made a difference to someone’s day or helped a charity. Think about the stories you can tell that will make people want to know more about you.
2. FESTIVITIES – Show less of the formal, corporate feel that is your business and tap into the festive feelings. Whether it’s having a Christmas jumper, or hat, day or raising a glass to say ‘cheers!’.
Its all about having some fun!
3. SOCIAL MEDIA – The great thing about social media is how easily you can update your ‘window’ to reflect seasonal times of the year. So, if Facebook is your Christmas shop window, think about how you can incorporate a festive feel into your cover photo that people notice as soon as they come to your page.
Bhavini of B81 Designs created this logo for me last year to use on a Christmas card and using Canva I have put it to work again, this year on my social media. You may have spotted it on my website too, but in white to go with my snow.
4. PHOTOGRAPHS – Use photography to bring the season into your business marketing. Take photos of your products in a festive setting. If you see a beautiful frosty scene on your way to work, take a shot. Perhaps you pass a festive shop window and want to tag the shop on social media, giving them some nice exposure. Above all, use photography to add a personal touch. Photos of you, your team, going behind the scenes in the office, preparing for the festivities.
So, shop window, find yours, make your customers love it and entice them ‘in’. Think about where your customers interact with you and how you can build on their experience of your brand. What visual impact are you leaving them with? Are you talking to them like a business transaction or are you showing the personality behind your business?
If I can help your business tell a story through photography, just drop me a message.
See you next year!